One of the advantages of social media marketing, according to Hal Stokes, founder and managing director of Happiour, is that “Social media is one area of business where you don’t need to outspend your competitors in order to beat them.”…
Before we answer the question of how to get higher on Google search, we should ask the question, why is it important? The answer, of course, is that the Google ranking of your website could determine the amount of traffic…
PPC for Beginners Pay Per Click, or PPC, marketing can do well for even a small company - but how does Pay Per Click work? PPC marketing done right can be an excellent return on investment, but done wrong, it…
Website design is a vital aspect of your digital marketing plan. Good website design not only benefits your business in terms of SEO, it also sets the tone for your business; a poorly designed website will put off potential customers…
SEO is everchanging and what might have worked for you before may not work for you now. However, improving your organic rankings and traffic can be a challenging and daunting task. This guide is going to give you an insight…
One of the biggest issues affecting any web user is security. Website security is essential for many reasons; firstly because the owner of every website has legal obligations to protect data about his or her customers. An equally important reason…
Even an email marketing agency will admit it’s true that it can be difficult to get a response to e-mails. But email marketing is still important – if done properly, it can work for your business, growing your contacts list…
While the ideal way to generate visits to your website is organically - that is, customers finding it for free through search engines - PPC, or pay-per-click, is a way of using paid advertising to generate clicks to your website,…
Search engine optimization, or SEO, is among the most important tools for any digital marketing campaign. It’s one of the essential techniques to achieve a better Google search ranking, which results in improved traffic to your website, and increased sales…
Taking on a digital marketing agency as part of your promotional strategy may seem like a big step, but if you want to grow your business, it’s often an essential move. The reason is that while the DIY approach may…