The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
So What is Seo? The Purpose of SEO (Search Engine Optimization) Digital marketing includes SEO, which is essentially a collection of tools and best practices that assist websites in improving their search engine rankings. If your business is languishing on…
So there I was watching a sci-fi film and discussing it with a friend. "This is totally crazy," I said. "Can't ever see that happening", I said with a half-grin on my face. My friend retorted "you need to check…
Content marketing is the term applied to any activity which involves the publishing of content onto a website, social media platform or blog for the purposes of promoting a business or other activity and to improve a website’s online visibility.…
If your business is carried out all, or partially, online, then you should seriously consider the effectiveness of your digital marketing strategy - if you have one that is. If your business is locally focused, for example, a restaurant, hairdresser,…
Though the techniques of Pay Per Click (PPC) advertising change all the time, PPC remains one of the most effective and affordable methods of online marketing. PPC is great for driving leads, and increasingly attracts ad spend from the most…
SEO (Search Engine Optimisation) is one of the crucial ways to promote your business online – unless your website shows up in searches on Google and other search engines, you will not be able to compete with other more digitally…
There’s a myth among some modern marketers that the days of email marketing are gone – that in this age of affiliate marketing, content marketing, social media marketing and all the other alternatives, email is just outmoded. Email marketing services…
One of the advantages of social media marketing, according to Hal Stokes, founder and managing director of Happiour, is that “Social media is one area of business where you don’t need to outspend your competitors in order to beat them.”…
