For many companies on Facebook and twitter, a common shared problem is being able to effectively engage with their following, and finding out how successful they are at it. And as most people (unless they feel as though they are being spammed or overwhelmed) will not unfollow a Facebook page or twitter account – even if they do not actually ‘follow’ the content being produced – it is hard to gauge what works and what does not.
I think a potential stumbling block for companies and organizations which have not engaged or had much success in reaching their target market through this channel could be over emphasizing and fixating on the term “social” media as a noun. Perhaps thinking too deeply about the connotations of the title of the medium and perhaps blinding them to the potential revenue stream.
Facebook have been looking for ways to up their messenger game. With the introduction of ‘bots’ earlier this year helped push the new generation of business to customer communication further than ever before.
We often get clients that come to us seeking management or advice on a single digital stream; Social media management, SEO strategy, PPC management, Content marketing or Email marketing – looking for the single golden ticket that will bring the mass of qualified leads or conversion to their website.
The digital marketing world is always changing. New bits of technology are being introduced regularly making it important to keep up to date with digital marketing changes to ensure customer satisfaction and smooth running of websites and more. Change is always a good thing however it can be hard as it can be a lot of work and research to do.
This may seem very obvious but – Google+ is Google! Everything is indexed by Google and available to appear in Search which can be personalised. Not only does this make it easier to find content it makes it really easy to get your content in front of the right people as you grow.
Do you want to generate completely targeted leads without touching a telephone? Having a good LinkdIn profile can contact you directly with decision makers in companies that you ideally want to work with. It can be the most effective process of targeting your needs directly by linking with the right people. But first, you need a good profile to get the links.
If you want to look at it a certain way, Facebook has almost played the perfect game. Convince businesses to buy adverts to build likes, then pull the rug out from underneath their organic reach meaning your posts will reach a very small portion unless you pay to get to more.