In recent years, short-form video has emerged as one of the most dominant trends in digital media, transforming the way content is created, consumed, and shared online. Platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized this format, capturing…
As the social media landscape continues to evolve, new platforms emerge, offering alternatives to traditional giants like Facebook, Instagram, and Twitter. One such platform is NoPlace, a rising star in the world of social media that is rapidly gaining a…
In a world dominated by social media, one platform has quickly risen to claim the crown. TikTok, the short-form video app, has become a phenomenon sweeping the nation. With its addictive and entertaining content, TikTok has captured the attention of…
A good online presence is essential for any organisation to succeed in the modern digital era. With millions of prospective consumers using the internet every day, it's critical to successfully connect and interact with your target market. A digital marketing…
Pay-per-click is referred to as PPC. PPC online marketers receive payment each time a user clicks on one of their ads. PPC advertising is typically done on the search engine results pages (SERPs) of search engines like Google. In…
Facebook impressions metrics represent the number of times your ad or content was viewed on a user's screen. If you want to keep tabs on this Facebook metric to see how many people viewed your content, you can either use…
The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
What is Dwell time? Dwell time is the time a person "dwells" on a web page after leaving and then coming back to a search engine results page (SERP). Now I'm done. It differs from bounce rates and duration periods…
There has been a change and shift in the way that brands and businesses attract and engage their target/market audiences regarding social media platforms. Social media has and will keep evolving, it feels like there will be always a new…
If your business is carried out all, or partially, online, then you should seriously consider the effectiveness of your digital marketing strategy - if you have one that is. If your business is locally focused, for example, a restaurant, hairdresser,…