In a world dominated by social media, one platform has quickly risen to claim the crown. TikTok, the short-form video app, has become a phenomenon sweeping the nation. With its addictive and entertaining content, TikTok has captured the attention of…
A good online presence is essential for any organisation to succeed in the modern digital era. With millions of prospective consumers using the internet every day, it's critical to successfully connect and interact with your target market. A digital marketing…
Pay-per-click is referred to as PPC. PPC online marketers receive payment each time a user clicks on one of their ads. PPC advertising is typically done on the search engine results pages (SERPs) of search engines like Google. In…
Facebook impressions metrics represent the number of times your ad or content was viewed on a user's screen. If you want to keep tabs on this Facebook metric to see how many people viewed your content, you can either use…
The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
What is Dwell time? Dwell time is the time a person "dwells" on a web page after leaving and then coming back to a search engine results page (SERP). Now I'm done. It differs from bounce rates and duration periods…
There has been a change and shift in the way that brands and businesses attract and engage their target/market audiences regarding social media platforms. Social media has and will keep evolving, it feels like there will be always a new…
If your business is carried out all, or partially, online, then you should seriously consider the effectiveness of your digital marketing strategy - if you have one that is. If your business is locally focused, for example, a restaurant, hairdresser,…
For many companies on Facebook and twitter, a common shared problem is being able to effectively engage with their following, and finding out how successful they are at it. And as most people (unless they feel as though they are being spammed or overwhelmed) will not unfollow a Facebook page or twitter account – even if they do not actually ‘follow’ the content being produced – it is hard to gauge what works and what does not.
I think a potential stumbling block for companies and organizations which have not engaged or had much success in reaching their target market through this channel could be over emphasizing and fixating on the term “social” media as a noun. Perhaps thinking too deeply about the connotations of the title of the medium and perhaps blinding them to the potential revenue stream.