Marketers and SEOs have suffered significantly in 2023, to put it mildly. How can you be certain that the maximum impact is being made by your SEO work? Despite spam updates, E-E-A-T, and informative material, the SEO techniques discussed in…
Pay-per-click is referred to as PPC. PPC online marketers receive payment each time a user clicks on one of their ads. PPC advertising is typically done on the search engine results pages (SERPs) of search engines like Google. In…
What is Dwell time? Dwell time is the time a person "dwells" on a web page after leaving and then coming back to a search engine results page (SERP). Now I'm done. It differs from bounce rates and duration periods…
Any business that wants to be competitive in 2022 will have to use video marketing. Without employing videos as part of their content strategy, businesses will find it harder and harder to stand out as the internet becomes more and…
Now a question that is spoken about and might go on till the end of time is what's better, Bing or Google?. For SEO focuses people look at optimising their rankings for google, at the end of the day it…
So What is Seo? The Purpose of SEO (Search Engine Optimization) Digital marketing includes SEO, which is essentially a collection of tools and best practices that assist websites in improving their search engine rankings. If your business is languishing on…
If your business is carried out all, or partially, online, then you should seriously consider the effectiveness of your digital marketing strategy - if you have one that is. If your business is locally focused, for example, a restaurant, hairdresser,…
If you’ve got your own website, the chances are you’ve heard about https. And if that website is currently HTTP, then you’ve probably been told that you need to change that ASAP!
So, why is everyone talking about https?
SEO, or Search Engine Optimisation, is a fantastic way to get your website in front of your audience. Google, is the go to resource for any query, whether that be where to buy a certain product, who the best plumber around town is, or simply to order a takeaway. Although there are competing Search Engines, such as Bing and Yahoo, Google is the primary resource for just about anything, with more than 40,000 search queries processed every second with Google.
Here at an SEO/Digital Marketing Agency, this is the paradox I live – the love of Google’s ability to track, provide indisputable data and hone-in on my target audience for marketing, and, am I, personally, comfortable with being watched and tracked to an excessive level, being someone else’s target (audience).
In most of my articles I go on about data, and how this is an absolute must for driving your business forward in today’s digital world, and it is. However, deep down I think I may be a bit of a closet conspiracy theorist.