The field of digital marketing moves quickly, and pay-per-click (PPC) advertising is no exception. With new technologies, changing consumer behaviour, and updated platform algorithms, staying on top of the latest PPC trends and strategies is essential for success.…
A good online presence is essential for any organisation to succeed in the modern digital era. With millions of prospective consumers using the internet every day, it's critical to successfully connect and interact with your target market. A digital marketing…
Pay-per-click is referred to as PPC. PPC online marketers receive payment each time a user clicks on one of their ads. PPC advertising is typically done on the search engine results pages (SERPs) of search engines like Google. In…
Here at an SEO/Digital Marketing Agency, this is the paradox I live – the love of Google’s ability to track, provide indisputable data and hone-in on my target audience for marketing, and, am I, personally, comfortable with being watched and tracked to an excessive level, being someone else’s target (audience).
In most of my articles I go on about data, and how this is an absolute must for driving your business forward in today’s digital world, and it is. However, deep down I think I may be a bit of a closet conspiracy theorist.
Most of you will probably recognise the reference to the classic 1960’s comedy. The plot revolved around a manic treasure hunt for buried cash marked with a giant “W”, with the starring characters stumbling into various unexpected obstacles as they raced and schemed their way to the prize. I’m reminded of this for a couple of reasons; first, your riches are buried under a giant “M” for mobile, the other is the madcap adventure it takes most to get there.
As an acknowledgment of the outstanding Google AdWords management from our PPC team, Tron Media has now been recognized by Google as a Premier Partner!
Tron has always held partner status and this has not always meant as much as it does nowadays. A few years ago Google raised the bar for what a “Partner” is and a great number of agencies that were doing the minimum lost this status, about 2/3 in fact.
The new My Activity dashboard Google has released lets the user control their digital footprint to a much higher degree. While some of the “opt in” “opt out” settings were previously available if you knew where to find them, this new platform streamlines these settings into a single area, giving the user full control.
We often get clients that come to us seeking management or advice on a single digital stream; Social media management, SEO strategy, PPC management, Content marketing or Email marketing – looking for the single golden ticket that will bring the mass of qualified leads or conversion to their website.
The digital marketing world is always changing. New bits of technology are being introduced regularly making it important to keep up to date with digital marketing changes to ensure customer satisfaction and smooth running of websites and more. Change is always a good thing however it can be hard as it can be a lot of work and research to do.
PPC Advertising can be extremely competitive, not only are you competing with direct competitors for positions and keywords, but you are also competing against larger businesses who will be driving the CPC (Cost per Click) bids up.