Facebook metrics
Facebook impressions metrics represent the number of times your ad or content was viewed on a user's screen. If you want to keep tabs on this Facebook metric to see how many people viewed your content, you can either use…
Why you need the PERFECT website?
For businesses and organisations in the modern digital era, having a website that is attractive and optimised for search engines is crucial. This is crucial for local companies because they may come up in searches for terms like "web design…
The Rise of Ai in Digital Marketing
The world of digital marketing is being transformed by Artificial Intelligence (AI). As data volumes and algorithms grow increasingly complex, AI is helping marketers make sense of it all and turn it to their advantage. In this blog post, we'll…
What is Dwell time?
What is Dwell time? Dwell time is the time a person "dwells" on a web page after leaving and then coming back to a search engine results page (SERP). Now I'm done. It differs from bounce rates and duration periods…
The importance of videos in SEO
Any business that wants to be competitive in 2022 will have to use video marketing. Without employing videos as part of their content strategy, businesses will find it harder and harder to stand out as the internet becomes more and…
Can Blockchain Change The Digital Marketing Industry?
With all the talk of Blockchain, Cryptocurrencies and NFTs, it is hard to know if there is a foreseeable future. However, with the shift towards sustainability and becoming more connected to the online world, it seems like blockchain technology is…