If your business is carried out all, or partially, online, then you should seriously consider the effectiveness of your digital marketing strategy - if you have one that is. If your business is locally focused, for example, a restaurant, hairdresser,…
There have been so many advances over the past year in computer evolved “learning”; or in reality, a computer’s ability to crunch mass amounts of data, devise a strategy to segment this data against a formula, and output accordingly. No matter how you care to look at it, computers are becoming extremely intelligent. I think we are still some ways off from Terminator type global intelligence, but from a digital marketing perspective I can faintly see an SEO Skynet evolving or at least a battle on the horizon.
The digital marketing world is always changing. New bits of technology are being introduced regularly making it important to keep up to date with digital marketing changes to ensure customer satisfaction and smooth running of websites and more. Change is always a good thing however it can be hard as it can be a lot of work and research to do.
Nowadays, a key way to make sure your business is successful is to really establish your online presence, therefore, an attractive website is important. An attractive website design is one that intrigues viewers and makes them want to explore your website more. Here, first impressions are really important. So, what makes an attractive website?
This amazing free tool provided by Google is often not used to its full potential. Do you use utilized your analytics efficiently? This article highlights some of the helpful tools that Google analytics offers.
On the 25th of September 2014, Google announced that they were making updates to their Panda algorithm, which helps determine your Google ranking. Google Panda is designed to filter out untrusted websites and to penalize websites with “thin” or poor content, and reward high-quality content. Your Google ranking can directly affect the amount of traffic to your website, so it is important to have a high-quality content.
Blogging gives your business a chance to have a conversation and share their values with customers which will encourage interaction, comments, and feedback. However, there is a question as to whether it actually encourages more people to come to your website. Here are a few reasons that blogging will benefit your business!
When was the last time you rebuilt your website? If your answer was “no” or “not in the last three years” it’s probably in need of an upgrade. Not just because web design techniques evolve and change, and as do expectations of what a good website looks like; but also because you’re likely missing out on the rapidly growing mobile web market.