PPC Case Study

The ability to achieve a profitable cost per acquisition through Google AdWords

This PPC account is all about lead generation. Despite increased competition we are still beating our year on year CPA targets.

TO START WITH…

The Move Team had clear objectives: improve keyword rankings, increase website traffic, and start location targeting. After our initial meeting, we determined that a combination of PPC and SEO would be highly beneficial in helping them climb the rankings and attract more targeted traffic.

ALONG THE WAY…

We created more targeted PPC ads to drive traffic and boost sales. By using location targeting around London, we were able to tailor ads to reach people in need of services similar to those offered by The Move Team, ensuring they were shown to the right audience in the local area. This approach not only increased the chances of reaching the right customers on the first attempt but also saved money and boosted profits. Additionally, we implemented keyword targeting based on customer interests and the search terms they were most likely to use when looking for removal services.

THE RESULTS…

Our work with The Move Team has been highly successful, helping them maintain their position as strong market leaders in the industry. We continue to collaborate closely with them to ensure they retain their top rankings and continue to grow consistently every day.

I have been working with TRON for over 5 years now. We were (and are) constantly being contacted by providers of SEO and PPC and previous to TRON had varying experiences with other providers. Initially we started PPC – TRON provided a really great service from the outset – meeting us face to face and really getting to know our business – we have had a great experience with them throughout. Our PPC has improved year on year. On the back of that we placed our SEO business with TRON as well. Again TRON took the time to understand our business and work with us to achieve our goals. In the ever changing environment of natural listings TRON have continued to keep pace with the Google changes and continue to provide a great ROI. – So in summary when we get cold calls from other providers we don’t even need to consider their proposals.”

Andrew Murphy
The Move Team

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