PPC Case Study

The ability to achieve a profitable cost per acquisition through Google AdWords

This PPC account is all about lead generation. Despite increased competition we are still beating our year on year CPA targets.

TO START WITH…

The Move Team’s objectives were clear. We both really wanted to see improvement in keyword rankings, increased traffic to the website and to start location targeting. After our initial meeting we decided that PPC and SEO would be beneficial to our client to help them move the up through the rankings and get better traffic.

ALONG THE WAY…

More targeted PPC ads were created to help increase the traffic and sales. Through location targeting around London, we could tailor ads to be in front of people in need of a service similar to the one The Moveteam provides and within the local vicinity. This meant that it increased the likelihood of targeting the right customers the first time round in turn saving money and increasing profits. We set up keyword targeting which reflected the customer’s interests and the terms they were most likely to enter in a search bar when looking for removal services.

THE RESULTS…

Our efforts with The Moveteam proved to be as successful as we had hoped, and they continue to operate as powerful market leaders within their industry! We are still working closely with The Moveteam to ensure they retain their dominant ranking and are continuously growing on a daily basis.

I have been working with TRON for over 5 years now. We were (and are) constantly being contacted by providers of SEO and PPC and previous to TRON had varying experiences with other providers. Initially we started PPC – TRON provided a really great service from the outset – meeting us face to face and really getting to know our business – we have had a great experience with them throughout. Our PPC has improved year on year. On the back of that we placed our SEO business with TRON as well. Again TRON took the time to understand our business and work with us to achieve our goals. In the ever changing environment of natural listings TRON have continued to keep pace with the Google changes and continue to provide a great ROI. – So in summary when we get cold calls from other providers we don’t even need to consider their proposals.”

Andrew Murphy
The Move Team

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