Email Marketing Case Study
TO START WITH…
Thai Taste approached us to create a newsletter that aligned with their website, ensuring consistent product branding and fostering customer familiarity. Their clear objectives were to maintain communication with their client base, boost engagement and loyalty, and inspire their audience with delicious Thai recipes they could try at home.
IN THE MIDDLE…
After developing a clear action plan, we launched a monthly email campaign and optimised the design to improve customer interaction and functionality. The design, based on the existing brand, used HTML emails to maintain consistency with the website, ensuring a familiar experience for recipients. Each email featured a competition, a recipe, company news, and information about where to purchase Thai Taste products. We included direct links to the Thai Taste official website, making it easy for customers to browse their product range. By continuously refining the email design and content, we aimed to boost repeat business and increase engagement.
IN THE END…
Through ongoing monitoring, we were able to assess the response from the targeted audience and received positive feedback upon analysing the data. Any necessary adjustments to improve conversion rates were promptly made to encourage repeat customer engagement. TRON Media successfully helped Thai Taste achieve all their goals, with campaigns consistently achieving strong open rates and some even receiving exceptional click-through rates.
FREE EMAIL MARKETING SERVICES CONSULTATION
Let us review one of your current email marketing templates and demonstrate how we can help boost your open rates, click-through rates, and conversions.
Why not get in touch with one of our Digital Analysts today? Call us now at 020 3006 6889.
