BMI HEALTHCARE SOCIAL MEDIA CASE STUDY
“Tron Media have been instrumental in the development and success of our current Social Media strategy. We have been working together for the past three years to drive engagement and lead generation through a number of paid and non-paid means across all the major social channels. They’re always there ready to consult on new developments and ways of adding value to our emerging social strategy. David and the team at Tron are a pleasure to work with – I would have no hesitation in recommending their expertise!”
Ed tribe
BMI Healthcare
BMI Healthcare
THE CLIENT
BMI Healthcare, established in the 1970s, is the UK's leading independent provider of private healthcare services. Over the years, they have expanded their offerings to include a wide range of treatments, with locations spanning from Aberdeen to Dorset, and a network of expert consultants dedicated to serving millions of patients.
THE GOAL
In 2013, we were thrilled when BMI Healthcare chose to partner with TRON Media to enhance their social media presence. BMI set clear objectives, including increasing brand awareness, driving appointment bookings through targeted ads, and launching local campaigns. With our expertise, these goals were easily achievable!
THE GOAL
We were so excited, in 2013, when BMI decided to work with Tron to increase their social media presence. BMI provided us with clear objectives to follow. Their aim was to gain brand awareness, drive people to create appointments through adverts and local campaign targeting. Could these be achieved? Of course!
WHAT WE DID
By leveraging Facebook’s advertising platform, we created targeted ads designed to drive appointment bookings, and the results were outstanding. BMI Healthcare saw a strong return on investment from appointments made via phone. At TRON Media, we prioritise getting to know our clients before starting any work. We conducted in-depth research into the cosmetic surgery industry, gaining valuable insights that allowed us to refine our targeting for BMI’s ads. We tailored ads based on factors like gender, education, and location to ensure they reached the right audience. We also used Facebook’s demographic data to target each of BMI’s 60 hospital locations, ensuring the ads were shown to people in the local area most likely to be interested. This approach proved to be highly effective!
THE OUTCOME
Since launching social media campaigns for BMI Healthcare, we've significantly boosted appointment bookings and built a large, engaged social media following. Our carefully crafted social media strategy ensured smooth, high-frequency campaigns that delivered impressive results. At TRON Media, we take pride in achieving exceptional outcomes for all our clients!
THE OUTCOME
Since starting social media for BMI, we have positively impacted the amount of appointments booked and have created a large following on social media. Our well-thought out social media strategy enabled a smooth operation of these campaigns at a high volume and frequency. Here at Tron, we pride ourselves on providing brilliant results for all of our clients!
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