Barlet Hamzai

Unsure what rich answers are? I am certain that you have come across this feature! Take a look at the pictures below, these little snippets of information have been created to give you a direct response to your query. It means that you don’t have to go trawling through site after site to find the piece of information you are looking for. As you can see below, I typed in a pretty basic question of ‘when is new year’s day’, instead of having to go into a Wikipedia page or another site to find out – the Google feature simply gave me the answer straight away. This is a brilliant way to provide direct, easy access to what I was looking for.

We all know that keywords are essential in order to climb through the ranks and make yourself know on Google, Bing and other search engines. So, why is it that some websites, that employ the use of keywords, simply do not work?

When it comes to choosing or creating a URL it is important for both search engines and user to be able to navigate to your website with ease. This simple visual below from the website Search Engine Land (see original) clearly explains what you need to look out for in order to create an SEO Friendly URL!

After recent reports of Google testing an extended Title Tag width within SERPs, it appears as though the update is being rolled out fully. Matt Southern of Search Engine Journal reported on the longer title tags update last week, you can see the article here.

After the announcement of the mobile-friendly algorithm last April, it seems that Google is back to boost the effects of the ranking signal in aid of improving results and making them more relevant.