1115% Increase In Online Sales
AFFORDABLE MAC WEB DESIGN CASE STUDY
"I have now been using Tron Media for about a year and They have done more then they originally promised. Also have taken on board my next goals and I am already seeing results. I went through thousands of pounds with no return until I found Tron Media and i am more than happy to say that they are the best SEO/web development company i have ever worked with. I am getting a fantastic return on my investment with them. if you have tried all the rest give Tron Media a go."
Nick Lyons
Director at Affordable Mac
Director at Affordable Mac
THE CLIENT
Affordable Mac is a leading UK supplier of refurbished Apple products, offering a wide range of items including MacBooks, iPhones, iMacs, and more. With over 20 years of experience in the IT refurbishing industry, Affordable Mac is committed to providing high-quality refurbished Apple products at competitive prices. To enhance their digital marketing efforts, Affordable Mac partnered with TRON Media, starting with the development of a brand-new, user-friendly website.
THE GOAL
Affordable Mac approached TRON Media with several key objectives. They needed a modern, up-to-date website that was clear, concise, and designed to drive sales. At the time, most of their sales were generated through third-party platforms like Amazon and eBay, resulting in lower profit margins. A primary goal was to shift sales to their own website, boosting profitability and reducing reliance on these platforms.
THE GOAL
Affordable Mac came to TRON Media with a few separate goals. Firstly, they wanted to develop a new website which was up to date, modern, clear and concise, but they also wanted a website which would drive sales. When Affordable Mac first approached us, nearly all of their sales were generated via Amazon or eBay. This wasn’t ideal due to smaller margins when selling through these channels, so another key goal was to generate sales via the website rather than third party platforms.
WHAT WE DID
The TRON Media team conducted a thorough review of the existing Affordable Mac website, taking into account the client’s key requirements. We then developed a range of initial design concepts, incorporating both our expertise and their vision. Once a final design was selected, we focused on improving the website's functionality, structure, and user experience. We simplified the website architecture and introduced clearer navigation, enhancing the overall user journey. Additionally, conversion rate optimisation strategies were implemented to boost sales from the website's launch.
THE OUTCOME
Since launching their new website, Affordable Mac has seen remarkable results, with significant improvements in SEO, user experience, and engagement, all driving a substantial increase in sales. Monthly sales have surged by over 1000% compared to the previous website. Additionally, Affordable Mac has become less reliant on third-party platforms like Amazon and eBay, ultimately deciding to discontinue these platforms in favour of focusing entirely on their own ecommerce website, where they enjoy higher profit margins.
THE OUTCOME
Since launching their new website, Affordable Mac have seen some fantastic results! We have seen improvements in SEO, user experience and engagement, all contributing to a large increase in sales. Not only have monthly sales increased by more than 1000% when comparing Affordable Mac’s new website with their old site, but the client also became a lot less reliant on sales generated via third party platforms such as Amazon and eBay, ultimately deciding to scrap these platforms to focus entirely on their own ecommerce website where there are greater margins.
SINCE LAUNCHING THEIR NEW WEBSITE
0%
INCREASE IN ONLINE SALES
0%
INCREASE IN NEW WEBSITE USERS
0%
NEW KEYWORDS RANKED FOR
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