Oh So Simple SEO – The Basics!
SEO has evolved massively, with older techniques such as keyword-based optimisation taking a back seat and user experience becoming more important than ever. Still, content is very important in getting customers to your website and then, of course, you have to do the page titles, Meta descriptions and watching out for updates. Sounds complicated, right? Well, it doesn’t have to. These SEO basics will help you get started.
Make sure your site is easily readable by robots – For customers to come to your blog or site it is important they are able to find it. Content is an important aspect of SEO, however, it is important that the search engine can read your site. You need to make sure that bots can read your site… Does your site tick the boxes?
| Is it easy to navigate your website?
Make sure all pages are easy to get to from your homepage |
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| Are your URL’s short?
Short URL’s are more manageable to share and they can track and compile data of where the customers are coming from when they are coming and what interests them. |
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| Are your pages crawled often?
Having Google crawl your page often will show if there are any issues with your website which could be affecting your ranking. |
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You will need to decide what keywords you want to target. Even though, entering a few related words into a keyword planner may seem easy there are some factors to be taken into account:
| Competiton
You will need to know how competitive that keyword is and what the potential costs may be combined with the potential success of that keyword. |
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| Search Volumes
This is a key aspect to consider, you want to find out how many people are actually searching the keyword you are aiming for. The more people that are searching your keyword the more audience reach you may have. On the other hand, if there is no one typing in your keyword your site may not be found through the search engine. |
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| Relevance
This is important because you do not want to be showing up for searches for businesses that are nothing to do with what you sell or provide. |
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Optimise your content. Once you have your keyword list your next step is to implement the keywords into your site. This will help the search engine read and rank your website. Be careful to not go too overboard ‘keyword stuffing’ as you can get penalise and decrease ranking. Remember – It is quality, not quantity! Have you included your keywords in all of these places below?
| Title tags
This is the headline you see on the tab at the top of the page |
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| Meta Descriptions
This is the short paragraph below the link on a search engine page |
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| Body Content
Creating rich and unique content will encourage engagement and shareability. |
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| Alt Attributes
Search engines cannot read images so giving them a suitable and relevant name can help the search engine read the content. |
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Are you wanting to know more about your website? Request a free SEO report to learn more about how well your website is performing.